Electric Media and All at Once-ness: Marshall McLuhan on ‘Our World’ broadcast (1967)

“In McLuhan community is based in pattern recognition, not in the nation state but in fragmented smaller groups, which are most often communities-at-a-distance, in global ecumene. Central here is not the citizen, but the communicant. McLuhan’s nomads are bad citizens. This is also a community of speed: speed as a set of interactions in simultaneity: actions, in not sequence, but simultaneity. Thus ‘community is a series of ongoing datelines’, in which the ‘electric media instantly and constantly create a total field of interacting events in which all men participate; (UM:210, 248). There is an ‘immediacy of participation in the experience of others’. Thus following your baseball team though a 160-plus game season, or following a soap opera has little do with the representation of classic narrative. It is not a representation of life, but an extension of it. And there is little, if any, time out. There is ‘instant all at once-ness’, as ‘speed creates a total and inclusive field of relations’. There is immediacy and depth at the same time. You don’t read the codes. You sense them. You sense the patterns. And this field of impulses, this all-at-once mosaic is iterated again and again and again and again. Always new. Yet always repeated. As ephemeral, as useless, as yesterdays papers. But then there are today’s papers. There is today’s big match. The next number one hit. There is summer’s blockbuster movie.”

Source: “Non-linear Power: McLuhan” by Scott Lash, from “Marshall McLuhan: Renaissance for a wired world, Volume 3. Edited by Gary Genosko

Part One:

Part Two:

NEW: Purchase Kevin Cole’s UOP Research Brain and the History of the Trivium (2018)

Recent Chapters/Articles:

Professor Carroll Quigley and the Article that Said Too Little: Reclaiming History from Omission and Partisan Straw Men by K.Cole

The Ideal Arrangement of Rhodes and the Organic Unity of Empire by K.Cole

The Trivium and the Empire: John Robert Seeley, Cecil Rhodes and the Birth of the English Trivium Method By K.Cole

Identity and Distinction: William Torrey Harris, Mass Schooling and the Open Secret of the Universe by K.Cole

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

How to Support UOP Research, my Book Project + Access Exclusive Content:

To make a one time donation via PayPal:


Follow me on Twitter


Copyright © 2020
%d bloggers like this: